The Website Authority Audit is a free 60-second test that scores your homepage on traditional SEO, AI Overview optimization, narrative clarity, local-business signals, and trust. We test the same things Google's algorithms and AI summarizers use to decide whether to rank or cite your page.
How it works
Drop in your homepage. We fetch it like a stranger from the open web would.
Search, AIO, Narrative, Geo, Trust — weighted 25/25/20/15/15 to total 100.
Your score, letter grade, top three fixes, and the live-page evidence behind every check.
What we score
Traditional SEO signals — keyword placement, body depth, internal linking, meta description.
Signals AI summarizers and ChatGPT overviews use to extract and cite your page — direct answers, FAQ schema, question headings.
Whether your homepage actually tells a story — value prop, differentiator, social proof, founding story, problem statement.
Local-business signals tied to a city or region. Skipped if you don't serve a specific area — the other dimensions are reweighted to compensate.
Credibility signals — certifications, years in business, named leadership, outcome statistics, third-party press.
Letter grade follows: A 90+, B 80-89, C 70-79, D 60-69, F under 60.
Questions
A free 60-second test that scores your homepage on the five signals that drive search visibility today: traditional SEO (Search), AI Overview optimization (AIO), narrative clarity (Narrative), local-business signals (Geo), and credibility markers (Trust). It returns a 0-100 score, a letter grade, and the top three fixes ranked by point impact.
Five dimensions are weighted as Search 25%, AIO 25%, Narrative 20%, Geo 15%, and Trust 15%. Inside each dimension, sub-checks earn weighted points for things like keyword placement, FAQ schema, a stated value prop, certifications, or local-business signals. If you skip the optional city/region field, Geo's weight is redistributed proportionally across the other four so the score still totals 100.
No. The audit uses only public data: your homepage HTML and what an LLM can read from it. We never ask for passwords, API keys, analytics access, or anything behind a login. That is the entire pitch.
AIO is how readable your page is to AI summarizers like ChatGPT, Claude, Perplexity, and Google's AI Overviews. We score whether the opening paragraph directly answers the page's main question, whether FAQPage and HowTo schema are present, whether there are at least two question-format H2 headings, and how many JSON-LD blocks the page exposes.
Usually 10 to 15 seconds. The audit fetches your homepage, runs about 30 sub-checks across the five dimensions, and asks an LLM to read your copy for narrative signals. You will see your score, a per-dimension breakdown, and the top three fixes the moment it finishes.